Gmail: Is it right for your broking business?

If you’re working like most companies today, your business revolves around email. That’s why it’s important to choose the right email provider for your needs. Here we explore some of the more popular features of Gmail for business users, along with the pros and cons, to help you decide if it’s the right choice for you.

The pros

For little or no cost, Gmail offers many benefits and apps that allow your business to harness some pretty powerful features. Some of these key features include:

  • G Suite functionality – starting at US$5 per user per month, G Suite offers a range of Google products  that can be accessed from any device. Most notably, it allows you to use your company’s own domain name in email addresses as well as access services such as Google Drive, Docs, Calendar, Analytics and more.
  • Lots of storage – unlike other mail providers, Gmail offers 15GB of free storage per Google account (or 30GB with an ad-free G Suite account). While this is more than adequate for most small business users, you can pay to upgrade to 100GB or even a whopping 30TB (terabytes) of storage.
  • Mobility and flexibility – because it’s 100% cloud-based, employees can access Gmail and related Google products from anywhere in the world, 24 hours a day.
  • Spam protection – according to Cisco’s threat research division, Talos, spam email is on the rise. Google claims it has one of the best spam filters in the industry, flagging up to 99.9% of unwanted email, which helps to prevent viruses while saving time and money.
  • Easy data migration. – you’re able to migrate contacts and data from your other systems.
  • Extra security – if security is on your list of concerns, you can make use of Gmail’s built-in two-factor authentication.

 The cons

While boasting a wide range of functionality, Gmail also comes with certain limitations which are important to keep in mind:

  • Unwanted ads – if you go with the free Gmail service, be prepared to deal with unwanted advertising within the interface.
  •  Limited social media integration – due to the proprietary nature of Google products, it only integrates with Google’s social media platform, Google+.
  • Small composition screen – for those who enjoy a wide view of their emails, Gmail’s small-ish composition screen may prove to be somewhat limiting.

Whether you choose Gmail, Outlook or another email platform, it’s important that the technology suits your needs. For even more ideas on how Choice can help your business succeed, contact us today.


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